Building Her Personal Brand as a Founder: Behind the Lens with Roxy Earle of Ana App

Building a personal brand as a founder is about more than looking polished—it’s about crafting a visual identity that builds trust, resonates with your audience, and positions you as the leader of your space.

This is the story of how we approached a brand shoot with intention—for a woman who isn’t just in the spotlight, but building it.

Photographing Roxy Earle in Beverly Hills: More Than Just Content

When I was asked to photograph Roxy Earle in Beverly Hills, I knew this wasn’t just another shoot. We were building a founder brand—one that speaks to investors, users, press, and future partners.

Roxy—co-founder of the Ana App, former Real Housewife of Toronto, and now a media personality-turned-tech founder—has always built her platforms with clarity and purpose. Alongside her husband, fertility specialist Dr. Arnold Mahesan, they launched Ana: an at-home fertility platform helping women take back control of their reproductive health. Their story was recently featured in Newsweek, highlighting their mission to make expert care more accessible.

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Brand Photography That Tells a Founder’s Story

This shoot wasn’t about “pretty pictures.” It was about visual strategy. Positioning. Identity.

We designed every scene with intention—with styling by Binta Elle, the wardrobe that told the story of a multidimensional founder:

• A red Norma Kamali gown: elegant and bold, like her presence.
• A tailored power suit: sharp, feminine, ready to lead.
• A matching ALO set: because wellness isn’t a side note—it’s part of her leadership.

Photographed in Beverly Hills, the clean architecture and natural California light mirrored the clarity and elevated feel of Roxy’s brand. The final gallery? Visuals that blend softness with strength. Personal with professional. Luxury with real-life leadership.

These aren’t images for a folder. They now live on Roxy’s official website—supporting media outreach, user acquisition, and investor trust.

Who Is Roxy Earle?

If you’re discovering her for the first time:

Roxy Earle is a Toronto-born entrepreneur and tech founder currently based in Los Angeles. She rose to public attention on The Real Housewives of Toronto, using the platform to champion women’s confidence and body positivity. That message has remained core to her brand as she’s transitioned from media to tech.

Today, she’s the founder of StyleDial, the world’s first AI stylist for men, and the co-founder of Ana Health. She began her career in marketing at Ogilvy and American Express—earning awards like the Cannes Lion and multiple Canadian Marketing Awards. Now, she blends fashion, tech, and media to create impact-driven solutions for modern women.

Brand Photography for Female Founders Building Authority and Legacy

This was brand photography as strategy. As storytelling. As equity.

If you’re a 7- or 8-figure female founder—someone building something meaningful in tech, wellness, fashion, or leadership—and you’re ready for visuals that reflect your clarity, scale, and voice…

Let’s talk.